Advancing People - Recruitment Specialists are recruiting for a Marketing Executive on behalf of their client based on the outskirts of Bedford.
The Marketing Executive will be responsible for all aspects of the marketing activity for the company. You will work closely with the divisional stakeholders to ensure a joined-up marketing and sales approach in order to maximise sales of the company's products and services.
You will be required to plan and deliver a full programme of marketing campaign activity to generate qualified sales leads, increase audience awareness, and build loyalty from within the existing customer base.
- Write topical articles and press releases for a range of media sources
- Create, execute and analyse lead generation campaigns
- Researching, writing, creating and executing email marketing campaigns and analysing their progress.
- Manage CRM database and email marketing lists ensuring leads are purchased, cleaned etc. as required
- Manage websites using Wordpress and other web platforms
- Deliver promotions via digital communication
- Help develop company SEO and review performance using Google Analytics
- Assist in the creation of marketing collateral for internal and external use
- Liaising with suppliers and external bodies (designers, consultants)
- Attending Company events as required including exhibitions
- Provide cover and assistance to Sales Support Co-ordinator when required
Essential skills required
- Previous experience within a marketing and communications role
- Proven experience of creating marketing campaigns
- Proven ability to write content for a range of media sources
- Understanding of SEO
- Effective communication skills
- Good analytical skills
- Numerically capable
- Proficient skills in MS Office, SharePoint and Microsoft Dynamics CRM
- Experience in creative packages such photoshop, publisher
- Good project management skills,
- Highly organised
In return, our client is offering a salary circa of £23,00 - £25,000 DOE along with excellent company benefits.
For immediate consideration please apply now!!!
Advancing People - Recruitment Specialists
Advancing People Ltd is an Equal Opportunities Employer and acts as both an Employment Business and Employment Agency.